From 12:30 to 12:55
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Conversations Drive Brand Visibility in a Zero Click World
As AI transforms how people discover brands, Reddit sits at the center—fueling the transition and platforms that are reshaping search.
Reddit
Andre Joel
From 12:55 to 13:20
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SpecExtract: How AI Simplifies the Invisible Work
Behind every new product launch, there’s a lot of invisible manual work — collecting, checking, and structuring product data.
To prepare the launch of new Rowenta hair care appliances, I created SpecExtract, an internal AI assistant that automates the extraction of technical specifications from PDF files. This simple idea now saves our teams weeks of work per year and shows how AI can make everyday tasks smarter, faster, and much more human-friendly.
Rowenta
Claire Gyselinck
From 13:20 to 13:45
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AI Agents: They Work Hard, So You Don’t Have To — AI
The next frontier of AI isn’t about tools; it’s about teammates. This talk reveals how Optimizely’s agentic AI workforce is changing the game. We’ll dive into practical examples of how these AI agents power everything from smarter experimentation to accelerated content creation, proving that the future of digital experience is collaborative, not just automated.
Optimizely
George Lavric
From 14:10 to 14:35
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MIXX Awards Innovators Panel: behind the Winning Ideas
Some of this year’s IAB Mixx Awards champions aren’t ready to step out of the spotlight just yet, so they’re heading straight to the Data & Innovation Summit to extend their victory lap.
They’ll take the stage to unpack the innovative cases that earned them the crown.
Think real-life breakthroughs, smart risks and ideas bold enough to make the jury say: “Okay… they really did that.”
This is your chance to go behind the scenes of award-winning work: the insights, the challenges, the “wait… is this going to work?” moments, directly from the people who made it happen.
If you care about innovation, creativity, data, marketing, or hearing the stories that didn’t make it into the awards video, this is where you want to be.
From 14:35 to 15:00
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AI in Action: Redefining How Operations Serve Customers
Priorities to Unlock Value via AI in Banks, Leveraging AI to Transform Operations (with a deep dive into Contact Centre capabilities), Key learnings, The future of AI and innovation in Banking Operations
Keytrade Bank
Salim Benhoussa
From 15:00 to 15:25
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From FOMO chaos to controlled AI implementation
Stop the hype. Make it concrete. Use cases for performance marketing across the AI maturity journey. What worked, what failed, and why.
Clicktrust
Fabian Van De Wiele
From 15:35 to 16:00
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Beyond Feedback: Building What No One Asked For
Before founding Luzmo, Haroen worked as a Data Science Team Lead and Consultant at CSC, focusing on end-to-end analytics and business intelligence. He also held positions as a BI Specialist at Fujitsu Technology Solutions and FOD Volksgezondheid. Co-founded in 2015 with Karel Callens and Thomas De Clerck, Luzmo provides a plug-and-play platform for data analysis, allowing seamless integration into other SaaS platforms or applications. The company has grown to serve over 250 clients with offices in Leuven, Genk, and New York City.
Luzmo
Haroen Vermylen
From 16:25 to 16:50
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From insight to impact: how to activate data that actually moves the needle?
Every company today claims to be “data-driven,” yet most are drowning in dashboards while starving for real impact. Metrics pile up, insights are generated, reports circulate but decisions don’t change, activations never happen and measurable business outcomes remain frustratingly elusive.
Why is the gap between insight and impact still so wide?
In this talk, Patrick will reveal what truly drives impact in a modern data-powered organization. He’ll unpack the operational and cultural shifts required to transform insight into meaningful outcomes, from optimization choices to audience strategies and campaign refinement.
Programmads
Patrick Kohnen
From 16:50 to 17:15
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MIXX Awards Innovators Panel: Meet the Game-Changers
Panel discussion with three distinguished IAB Mixx Awards winners (L'Oreal x Helan x Coca Cola) as they explore the ideas behind their success.
Bauer Media
Katharina Menegaldo
AKQA
Joachim François
L'Oréal
Gregory Cosman
