Speakers

Biography

AI Taskforce Leader at Serviceplan Group Belux, Gregory leads the integration of Data & AI across all agencies to turn it into a true competitive advantage. With over 20 years of experience in digital transformation, data, and innovation, he combines strategic vision with hands-on execution to accelerate AI adoption. As an entrepreneur, Gregory has founded and led several tech companies, bringing a pragmatic and results-driven mindset to every initiative. His mission is to strengthen the position of Serviceplan Group Belux as a leader in AI-augmented creativity ,scalable, future-proof, and deeply human-centric.

Introduction

Gold IAB Mixx Awards Winner – Digital MarTech & Innovation

Biography

Zoë is the Sustainability Coordinator at Lidl Belgium and Luxembourg, where she works together with enthusiastic colleagues to drive measurable sustainability targets and strengthen the organization’s sustainable positioning.
She believes that transparent and credible communication towards employees, stakeholders, and customers is essential to reinforce that positioning. That’s why Lidl and Bubka joined forces to elevate their sustainability communication, resulting in their first sustainability magazine and video. Curious about what they learned along the way?

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Bronze IAB Mixx Award winner – Digital MarTech & Innovation

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Bronze IAB Mixx Award Winner – Digital MarTech & Innovation – Virtual and Augmented Reality 

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Gold IAB Mixx Award Winner – Digital Media (Digital Audio Advertising)

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Gold IAB Mixx Award Winner – Digital MarTech & Innovation – Best Use of AI

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Bronze IAB Mixx Award Winner – Digital MarTech & Innovation – Virtual and Augmented Reality 

Biography

Andre Joel is a sales leadership expert with over 15 years of experience in digital marketing and AdTech. With a proven track record at global companies like Google, Criteo, Snapchat and Reddit he specializes in driving digital transformation and growth for agencies and clients.

Introduction

Conversations Drive Brand Visibility in a Zero Click World

As AI transforms how people discover brands, Reddit sits at the center—fueling the transition and  platforms that are reshaping search.

Biography

Caro is a partner at Bubka, where she helps brands and companies drive sustainable growth. Based on research developed in collaboration with Ghent University, organizations gain sharp insight into which sustainability initiatives truly create impact, and how to translate them to their stakeholders. With the help of AI, these insights become easy to apply in practice, enabling brands to move faster and more effectively. From strategy to storytelling and concrete initiatives, Caro helps organizations turn their sustainable ambitions into credible and tangible progress.

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Biography

Claire is passionated about data, automation and the practical use of AI in everyday work.
Within Groupe SEB – ROWENTA, she develop and implement internal AI tools that help teams save time and boost efficiency. She loves bridging the gap between technical innovation and real-world impact — making AI accessible, useful and a little bit fun.

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SpecExtract: How AI Simplifies the Invisible Work

Behind every new product launch, there’s a lot of invisible manual work — collecting, checking, and structuring product data.

To prepare the launch of new Rowenta hair care appliances, I created SpecExtract, an internal AI assistant that automates the extraction of technical specifications from PDF files. This simple idea now saves our teams weeks of work per year and shows how AI can make everyday tasks smarter, faster, and much more human-friendly.

Biography

Introduction

From FOMO chaos to controlled AI implementation

Stop the hype. Make it concrete. Use cases for performance marketing across the AI maturity journey. What worked, what failed, and why.

Biography

Roosmarijn Quartier recently left TUI Belgium & the Netherlands as Director Marketing & Distribution Support. The past couple of years she has been working a lot on digital transformation, omnichannel strategies with focus on customer journeys, and organisational optimisation. She values a data driven approach, innovation and strong collaborations as drivers for competitive advantage.

Biography

AI Innovation Lead at Keytrade with extensive experience in data and artificial intelligence, particularly within banking, retail, and the startup ecosystem.

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AI in Action: Redefining How Operations Serve Customers

• Priorities to Unlock Value via AI in Banks
• Leveraging AI to Transform Operations (with a deep dive into Contact Centre capabilities)
• Key learnings
• The future of AI and innovation in Banking Operations

Biography

Felix De Clercq is a senior digital strategist at delaware, helping B2B companies modernize their digital foundations for real business impact. With over 15 years of experience in e-commerce, data strategy, and digital customer experience, he focuses on pragmatic transformation: building the IT and data structures today that make tomorrow’s AI possibilities actually work.

Biography

Patrick Kohnen is a results-driven digital and technology leader with deep expertise in analytics, data strategy, and marketing operations. As Head of Technical Operations at Programmads, he bridges the gap between technology and marketing to deliver scalable, data-driven solutions. Passionate about innovation and continuous learning, Patrick helps organizations turn complex data into real business impact.

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From insight to impact: how to activate data that actually moves the needle?

Every company today claims to be “data-driven,” yet most are drowning in dashboards while starving for real impact. Metrics pile up, insights are generated, reports circulate but decisions don’t change, activations never happen and measurable business outcomes remain frustratingly elusive.

Why is the gap between insight and impact still so wide?

In this talk, Patrick will reveal what truly drives impact in a modern data-powered organization. He’ll unpack the operational and cultural shifts required to transform insight into meaningful outcomes, from optimization choices to audience strategies and campaign refinement.

Biography

George is an Experienced Digital Transformation Consultant with a demonstrated history of working in the telecom, finance, and software industries. He is skilled in Digital Marketing, Content Management Systems (CMS), Content Creation, Teaching, and Public Speaking. He is a strong business development professional passionate about innovation and creativity.

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AI Agents: They Work Hard, So You Don’t Have To

The next frontier of AI isn’t about tools; it’s about teammates. This talk reveals how Optimizely’s agentic AI workforce is changing the game. We’ll dive into practical examples of how these AI agents power everything from smarter experimentation to accelerated content creation, proving that the future of digital experience is collaborative, not just automated.

Biography

Introduction

Beyond Feedback: Building What No One Asked For

Haroen Vermylen speaks the language of engineers and product teams alike, because he’s one of them. As co-founder of Luzmo, he doesn’t just build data tools; he transforms clients’ data goldmines into powerful, actionable insights for end users. Haroen, crafts solutions that elevate user experience and unlock new revenue streams. Equal parts engineer and artist, he merges technical mastery with creative vision to make data not just handled, but harnessed.